It was 1984. The year when Reagan got reelected, Indira Gandhi was assassinated and the original MACINTOSH super computer went on sale which apparently was also a highlight.

And Domino’s had created a new policy stating that their pizzas would be delivered in less than 30 minutes. Now I know you’re probably thinking “I don’t believe them unless of course they show me a half man half bunny incest baby" and people in 1984 were thinking the exact same thing. 

The commercials pushing forward the new policy showcased this guy named the “Noid” attempting to prolong the delivery of the pizzas. He’d do goofy gags to try to delay the pizza being delivered.

The Noid was a clay-mation model created by Will Vinton, and his commercials actually propped Domino’s up as a direct competitor to Pizza Hut. Now typically, company mascots created during this time were a massive thing and soon would fall off and fresher ones would take their place. But The Noid didn’t gradually fall off. He was completely scrapped and thrown in the garbage somewhat suddenly

Noid's quick disappearance might be because a man by the name of Kenneth Lamar Noid did some crazy shit in the year 1989. Kenneth had seen these commercials and believed Domino’s was making them to mock him. He felt that people were being told to stay away from him, the Noid, and decided it’d be a great idea to go into a Domino’s Pizza shop in Georgia on January 30th. Revolver in hand, Kenneth demanded 10 grand, a copy of the book “The Widow’s Son” and took two employees hostage because they had everything to do with the commercials and he was of sound mind. The only reason the two hostages were able to get away safely is because this uncooked pancake mix of a human ate a fucking pizza.

Kenneth Noid was charged but was found not guilty by reason of insanity which… yeah no shit. Now some people might believe the hostage situation was enough to make the “Noid” be thrown out, but Domino’s took this criminally insane man and thought, “ah free advertising!”

So 6 years went by, Domino’s still used Noid in their commercials, and Kenneth still believed these commercials were made to make fun of him. Then one day in 1995, Kenneth Noid killed himself as a way to escape this perceived mockery. After his suicide, Domino’s finally felt this was enough to take Noid away fully. So basically Domino’s saw a guy going insane from their commercials and kept the commercials until it was already too late to actually fix the problem. 

I’m sorry, but I lied. Noid didn’t completely leave forever, he actually made a very small appearance in a Facebook game in 2011. He also is starting to make more and more appearances as of late now that most people have forgotten about the reason he had been left in the dust.

The Noid is creepy and is responsible for killing a man, but hey Domino's makes pizza ... am I right?